Marketing
The way in which your property is presented
will have a significant effect upon it's saleability and ultimately,
the price at which it is sold. Deciding upon the correct
approach to reach the widest possible audience requires experience
and a thorough knowledge of the options available.
Fraser Gibson will be delighted to call
upon you to discuss and devise a carefully considered campaign
tailored specifically to your property.
Some of the avenues explored might include
the following:-
Sales particulars
All properties are illustrated with colour photography on
particulars which are factual and informative. Where
possible, we will include a floorplan at no extra cost.
Colour brochures
Where it is mutually considered appropriate, our property
presentation will be upgraded to include a hard cover and
additional interior and external photographs.
Local advertising
All properties listed with Fraser Gibson are advertised
within the local media via publications such as the the Bucks Free Press,
the Maidenhead Advertiser, and upmarket magazines such as Real Estates and Country Life.
Fraser Gibson carefully monitor advertising
response and from time to time, additional local media is
used at no extra cost to our clients.
National advertising
Certain properties will undoubtedly benefit from a
wider exposure and we will advise on the media most suitable
for your property, i.e. The Sunday Times and The Times.
Modern technology
Fraser Gibson use the most advanced estate agency software
which is supported by the latest in digital photography and
in-house colour printing. Our up-to-the-minute property
listings at Rightmove.co.uk,
detailing properties
for sale, further expands our coverage where properties
remain until they are sold.
Accompanied viewings
We can offer to accompany prospective purchasers to your property
by a senior member of our staff. In this way, we can
relieve you of the burden of having to sell your own home
whilst at the same time we are able to build up a rapport
with the prospective purchaser. This often eases potential
problems and assists later in negotiation.
Communication
Fraser Gibson will ensure that you know what is being
done to sell your property and the results that come from
those efforts. We will give feedback on viewings and regular
reports on other interest and activity generated by Rightmove.co.uk
and our own website. It is also important that we know your
plans and any time scales that you have so we can tailor our
strategy to meet your objectives.
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